CurtisChristman@gmail.com Redmond, WA 425.999.0658
My current role as a creative director spans working with leadership across marketing, brand, product teams, and sales. I have directed 3 teams of designers over the last 4 years. The illustrations below show samples of that work. I have been able to positively influence brand and marketing to develop a style that complements the both old and new brand while telling a story about innovation and insight across technology teams. This work is focused on global sales, but is also consumed across the company. The examples span multiple styles and include creation of an illustration and icon library that provides an efficient, consistent look globally for a company of 30,000 employees.
This global style guide serves internal and external audiences. I includes style attributes and concepts for a wide range of assets. It is designed to be used by design teams, marketing teams, and sales teams.
Here are some icons created for the library.
Origami is an effective way to talk about transformation that embodies planning, complexity, and simplicity.
This image hit home representing innovation leap. Understanding the start and keeping track of the destination. It evolved with the idea of origami. The origami theme offers a consistent approach across a broad range of subjects.
I developed this tree as a way to talk to growth, process, applications, and transformation. It also supports discussion around platform and data. This is an early sketch that provided the design and content teams a rich set of possibilities to evolve.
Changing from the tree to other early growth fit subject matter around creation of new applications and how they develop over time. The simplicity of this image as it applies to early process is evolving the origami idea.
The scale of the phone and the pervasiveness of information is easy to translate to how important mobile has become. Continuous context anywhere anytime is another topic this image works with.
Cloud platform and collaboration is key here. Icons modify the conversation and can be replaced as needed. My direction here was in the details. The overall graphic style that I guided the team to included simple geometry and color with lines providing movement and rhythm.
The inspiration for this image was the surprise of innovative thinking and the advantage it has over evolutionary steps. Originally the cloud was a window, but it evolved to fit the content and consistent, simple set of images that support a broad range of content. Keeping the set of images small gives our audience and company a distinct look and presence.
This image was key in creating our style. There is an underlying geomtry that keeps it simple. The color pops the subject to support the content. The name of the style is GeoPop, which gave the internal audience a way to communicate the style and it's inherent look.
This image shows the modern technology experience and what lies behind it.
Creating concepts and a style included presenting and selling the work. These illustrations represent a vignette on cloud computing.
This style focused on brand color. The elements allowed a focus on current technology themes. An interesting twist is using binoculars to speak to analytics, placing the focus on finding rather than common chart comparisons.
An example of vision to the cloud and gaining advantage from the investments and expertise of others.
An example showing icon use to name and call attention to detailed subject areas.
A self driving car presents a new face for automation without resorting to the use of robots for AI.
This graphic is used to show multiple areas of combined content. The lamp illuminates a focus on retail mobile and growth.
I was a hands on director for an infographics style deck at Avanade.
Here is another example from the infographics style deck.
This shot shows the visual library founded in Adobe Bridge. I chose bridge because it features native image previews, keyword search, meta-data that becomes part of the file, and it is easy to learn.
